Chair of Marketing and Retail Management









KARINA MIARA












SHORT CV






  • Since Winter Term 2025/26

    Research Associate, Chair of Marketing and Retail Management, Georg-August-University Göttingen



  • 2025

    M. Sc. im Fach Marketing and E-Business, Georg-August-Universität Göttingen



  • 2023

    B. Sc. in Business Administration, Georg-August-Universität Göttingen

















PRACTICAL EXPERIENCE




  • Tutor for the Marketing module (formerly Procurement and Sales) at the Chair of Marketing and Retail Management

  • Tutor for the Mathematics module at the Chair of Econometrics















FIELD OF RESEARCH





  • Virtual Influencer

  • AI in brand communication

























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Contact



Chair of Marketing and Retail Management


Karina Miara, M.Sc.

Platz der Göttinger Sieben 3

(Oeconomicum)

First Floor, Room 1.238

37073 Göttingen


Tel.: +49 (0)551/39-24149

Email: karina.miara@uni-goettingen.de

www.handel.uni-goettingen.de